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Zinn & the Art of Road Bike Maintenance is the world's best-selling guide to bicycle repair and maintenance. From basic repairs like how to fix a flat tire to advanced overhauls of drivetrains and brakes, Lennard Zinn's clearly illustrated guide makes every bicycle repair and maintenance job easy for everyone.

Lennard Zinn is the world's leading expert on bike maintenance and repair. His friendly step-by-step guide explains the tools you'll need and how to know you've done the job right. The book's two-color interior is easy to read―even in a dimly-lit garage or workshop. Hundreds of hand-drawn illustrations and exploded parts diagrams show just the right level of detail to lead you through every bicycle repair task.

This smartly organized guide shows how to repair new and old bicycles from top to bottom. In over 500 pages, Zinn's guide includes simple instructions for hundreds of bike maintenance and repair jobs:

• Basics: How to fix a flat tire, lube a bicycle chain, adjust the brakes
• Emergency repairs: How to fix a broken chain, tighten loose spokes, repair a bent derailleur
• Easy shifting: How to adjust shifters, derailleurs, and cables for clean and smooth shifting
• Wheels: How to true a wheel, install a new tire, change a cassette, replace broken spokes, build your own wheels
• Overhauls: How to service and replace pedals, chains and chainrings, saddles, handlebars, stems, headsets, forks, bottom brackets
• New tech: How to maintain 11-speed systems, electronic and wireless shifters, disc brakes
• Cyclocross: How to set up a 'cross bike for racing, select the right components, and make quick repairs
• Troubleshooting: How to figure out what's wrong with any bike and fix it

Zinn & the Art of Road Bike Maintenance makes bicycle repair and maintenance easy, quick, affordable, and fun. With Zinn at your side, you'll know how to keep your bicycling running smoothly for years.

What's New in Zinn & the Art of Road Bike Maintenance, 5th Ed.:

• More than 700 comprehensive illustrations and exploded views.
• New chapter on electronic shifting covers maintenance, service, repair, and troubleshooting of all Shimano, SRAM, and Campagnolo electronic shifting groups.
• New chapter on disc brakes covers maintenance, service, and repair of all hydraulic and mechanical systems.
• New tech covered in depth: through-axle forks, SRAM eTap wireless shifting, second generation Shimano and Campagnolo electronic shifting, direct-mount sidepull brakes, SRAM X-Sync 1x11 cyclocross systems, tubular tire gluing tapes.
• New troubleshooting charts
• New master guide to press-fit bottom brackets
• Also covered in the 5th edition: All derailleur shifting systems (5-speed through 11-speed); all bottom bracket systems (cone-and-cup through press-fit); all brake systems (including caliper, V-brake, cantilever, and disc); all headset, stem, handlebar and fork systems; wheelbuilding for all bikes including cyclocross and disc-brake wheels; special sections on cyclocross throughout including troubleshooting, maintenance, service, repair, and equipment selection; updated and expanded torque tables; complete illustration index and complete subject index.

• Sales Rank: #7193 in Books
• Brand: Velo Press
• Published on: 2016-01-01
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 1.10" w x 8.50" l, 2.93 pounds
• Binding: Paperback
• 560 pages

Features

• Tech covered in depth: through-axle forks, SRAM eTap wireless shifting, second generation Shimano and Campagnolo electronic shifting, direct-mount sidepull brakes, SRAM X-Sync 1x11 cyclocros
• Chapter on electronic shifting covers maintenance, service, repair, and troubleshooting of all Shimano, SRAM, and Campagnolo electronic shifting groups
• Master Guide to press-fit bottom brackets
• All derailleur shifting systems (5-speed through 11-speed); all bottom bracket systems (cone-and-cup through press-fit); all brake systems (including caliper, V-brake, cantilever, and disc);
• Chapter on disc brakes covers maintenance, service, and repair of all hydraulic and mechanical systems

Review

“Longtime VeloNews technical writer Lennard Zinn’s maintenance books are bibles for both pro and amateur wrenches. Zinn & the Art of Road Bike Maintenance is a beast of a book and can help you remedy any problem that might arise while working on a road bike. It’s packed with in-depth explanations and useful diagrams. No workbench is complete without it.” ― VeloNews magazine

“Lennard Zinn may work for ‘the enemy’, but we at BikeRadar will be the first to acknowledge his contributions to the dark art of bike fixin'. His bible for the home (and pro) mechanic is now in its fifth edition, with updates covering all the latest tech...There are almost 500 pages in this impressive volume, which is extensively illustrated to help you tackle virtually any bike repair task.” ― BikeRadar.com

“Zinn & the Art of Road Bike Maintenance is the gold standard textbook for aspiring home mechanics. From simple tasks such as fixing a flat tire to advanced overhauls of drivetrains or brakes, this book’s step-by-step guides explain the tasks and tools your newbie will need to get the job done right.” ― RoadBikeReview.com

“This smartly organized guide shows how to repair new and old bicycles from top to bottom. Zinn & the Art of Road Bike Maintenance is essential cycling gear for all road and cyclocross riders.” ― Crossbikereview.com

“Lennard Zinn is an institution in the bicycle world―a legend. Legions of cyclists have learned to repair bikes from him, ridden bicycles he’s built, or used his advice as guidance on how to better enjoy the world on two wheels.” ― Bicycle Times magazine

“Today's bicycles are complicated machines that can be expensive to maintain and repair. Zinn has written this book to help both the leisure bike rider and expert mechanic handle almost any problem associated with road bikes.” ― Library Journal

“Lennard Zinn really is the world’s most helpful and comprehensive human when it comes to bicycle repair and maintenance.” ― Bike magazine

“Zinn & the Art of Road Bike Maintenance has instructions on anything an aspiring wrench would want to know. What impresses most is Lennard’s overall approach of simplifying a task and reminding us how rewarding it is to perform our own service.” ― Podium Café

“Lennard Zinn is a veritable cycling Einstein and, as a naturally gifted teacher, he has the unique ability to explain even the most difficult mechanical task. So unless you currently ride on a high-profile pro team with your own mechanic (and maybe even then), Zinn & the Art of Road Bike Maintenance is an absolute ‘must-have’ book.” ― Davis Phinney, Olympic medalist, national champion, and Tour de France stage winner

“We often hear that triathletes don’t do their own bike maintenance – that we don’t know (and don’t care) how to wrench our bikes. But as athletes who make a sport of flying our bikes all over the world only to build them back up with just a pair of Allen wrenches, we know all too well how important it is to know the ins and outs of bike care. Your copy of Zinn probably won’t be your every day go-to guide for bike care. But on those days when your race steed needs some serious maintenance, or even just when you’re proactively researching for a little more knowledge if the worst should strike you on the road far from home – you will be glad you have Zinn in your library.” ― AeroGeeks

“Zinn & the Art of Road Bike Maintenance is simple, easy to follow and the illustrations are magnificent…If you are looking for a bicycle repair manual, get this book.” ― Cycloculture

“Lennard Zinn’s book might be the work that launched a 1,000 repair projects. Or, at least, it placated many home mechanics when they started cursing skipped shifts or loose headsets.” ― Canadian Cycling magazine

“If ever there was a classic text on bike maintenance, this has to be it…Like its predecessors, it goes from super simple right through to complete re-builds. All are explained by a combination of Zinn’s unique humour-filled, insightful and clear text, with Todd Telander’s brilliant illustrations.” ― 220 Triathlon

“Zinn is very good at taking you incrementally through the learning process―whether you are a beginner or expert mechanic.” ― Out There Monthly magazine

"There really is no other bicycle repair manual like this. Zinn & the Art of Road Bike Maintenance is very up to date, very clear―thanks to the profuse illustrations―and accurate and comprehensive…And it’s all in a very enjoyable format intended to be encouraging and confidence-building." ― USCyclingReport.com

“Now in its fifth edition, this is a telephone directory of a book.There is a wealth of excellent info in this rather large tome… Zinn makes little pre-supposition as to the technical abilities of his readers and it's this aspect that makes you feel that you can manage the majority of the repairs detailed in the book…While the illustrations will help you identify the myriad bits and pieces composing modern-day componentry, it is Lennard Zinn's step-by-step instructions that will get you from broken to fixed in the shortest space of time.” ― TheWashingMachinePost.net

“Simple to read and follow, the illustrated, large-format paperback manual features everything from replacing a flat to repairing components. It’s a great addition to any new biker’s library but offers invaluable advice for experts, too.” ― Sports Guide magazine

From the Back Cover

ZINN WILL HELP YOU FIX YOUR BIKE!

You're holding the world's best-selling do-it-yourself guide to how to repair your bicycle. Lennard Zinn's easy-to-follow instructions will help you make quick work of any maintenance and repair job on any road or cyclocross bike. Learn how to take care of every part of your bicycle: basic tune-ups; derailleur adjustment to fix shifting problems; how to true a wheel, fix a flat, adjust brakes, maintain or replace a chain, troubleshoot noises, service a bottom bracket―it's all here, with hundreds of detailed illustrations of how parts go together and time-saving tips for doing the job right. Itemized lists explain which tools you'll need, whether you are stocking a workshop or tackling a roadside repair.

No matter what type of road bike you own, old or new, Lennard Zinn's clear instructions will help you maintain it, fix it, upgrade it, and keep it running smoothly for years to come. Everything you need to know about your bike is in this book!

Bicycle Basics

• How to do your own bike fit
• Simple instructions for regular bicycle care

Complete Bike Repair

• How to fix every bike part: brakes, wheels, tires, headsets, pedals, derailleurs, chains, hubs, handlebars, seatposts, saddles, shifters

Solve Common Bicycle Problems

• Diagnose and fix problems like a skipping chain, rough shiften, squeaky brakes, loose spokes, or a stuck seatpost

The Ultimate Reference

• Exhaustive troubleshooting index, glossary of terms, torque specifications, gear chart for compact and regular cranks

Lennard Zinn is the world's leading expert on bike maintenance and repair. He was a member of the U.S. national racing team and has been riding and fixing bikes for nearly 50 years. A professional frame builder and bike designer, Lennard is also a technical writer for VeloNews magazine and hosts the popular Tech Q&A on VeloNews.com.

About the Author

Lennard Zinn is the world's leading expert on bike maintenance and repair. He is a world-renowned bicycle technician, frame builder, and tech writer for VELO magazine and VeloNews.com.

Zinn was a member of the U.S. national racing team and has been riding and fixing bikes for nearly 50 years. A professional frame builder for his business Zinn Cycles, Lennard hosts the popular bike tech Q&A column on VeloNews.com.

His best-selling bike maintenance and repair books include Zinn & the Art of Road Bike Maintenance, Zinn & the Art of Triathlon Bikes, Zinn’s Cycling Primer, The Mountain Bike Performance Handbook, and The Mountain Bike Owner’s Manual. He lives and works in Boulder, Colorado.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Good and Instructive Book
By AmaPhot
I have borrowed a previous edition of this book from my public library several times over the past year. I was waiting for the newest edition (5th) to be released before buying my very own. I'm still very much a beginner when it comes to any sort of bike repair/maintenance. I have been able to learn some basic maintenance skills to cut down on trips to my local bike shop. The book describes the basic tools one should have for their own use and seeing as it has been a little bit of buying a tool only when absolutely needed, I can stay within my budget. This book is easy to use and organized so that it's fairly simple to find exactly what you're looking for. It's instructions are clear and the illustrations are quite helpful. If I use this in conjunction with some of the instruction videos found on YouTube, it helps me to feel more confident in gradually improving my mechanic skills.

7 of 7 people found the following review helpful.
Very useful manual
By rdspubl
There is some good information in this. It contains helpful insights for making repairs and maintaining your bike. The pages are about the size of a magazine page so it lays flat easily on your workbench. It uses drawings rather than photos. This keeps them generic and can be applied to different bicycle models. The drawings appear crude at first but I've found them to be accurate; showing only what is needed. It includes descriptions and explanations of the many different types of tools used.

6 of 6 people found the following review helpful.
Absolutely amazing book that is clear and concise
By C. Merry
Absolutely amazing book that is clear and concise. I believe I can maintain my bike without having to go to the shop anymore, especially after this purchase. The graphics and text work really well. My new garage bible :D.

See all 49 customer reviews...

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"Most Americans are not free. They are chained to their paychecks............The women profiled herein will not tolerate such an existence. They are a different breed. They are free. They are cultivators of wealth and satisfied with life."

Dr. Thomas J. Stanley first swept aside the mythical magic curtain of wealth with The Millionaire Next Door, revealing just who and how common the truly wealthy were in this country as well as the characteristics and habits that made them so. With Millionaire Women Next Door, he now focuses on one of the least understood but increasingly rich demographics.

"Why write another book that profiles millionaires?" Stanley asks. "The vast majority of the millionaire respondents (92 percent) in The Millionaire Next Door were men............ I felt that it was indeed time for successful businesswomen of the self-made variety to be heard." And heard they are in this book that is every bit as informative and inspirational as the author's earlier works. Stanley's thoroughly researched findings and conclusions will fascinate readers everywhere. They'll definitely come away more knowledgeable and greatly inspired by women who have found the key to riches.

• Sales Rank: #538099 in Books
• Published on: 2004-05-01
• Released on: 2004-05-01
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.30" w x 6.40" l, 1.41 pounds
• Binding: Hardcover
• 320 pages

About the Author
Dr. Thomas J. Stanley began studying the affluent in 1973. His coauthored New York Times best-seller, The Millionaire Next Door, was released in 1996, and has sold over 2,500,000 copies worldwide. Thomas followed his first book with Marketing to the Affluent, ranked among the ten outstanding business books by the editors of Best of Business Quarterly. His second New York Times best-seller, The Millionaire Mind, explored America s financial elite and how they became so when it came out in 1999. The author, who lives in Atlanta, holds a doctorate of business administration from the University of Georgia in Athens and was formerly a professor of marketing at Georgia State University."

Most helpful customer reviews

81 of 88 people found the following review helpful.
Interesting Bits and Pieces Just OK Overall
By Sheryl L. Katz
There are some interesting bits and pieces in this book, most of which are generally familiar to readers of Stanley's other books. However, on the whole the book doesn't amount to much, wavering between sociological analysis and how to while not actually being either.

What is clearly stated, but somewhat hidden is that this is not a book about women "millionaires" in general. It is based on responses to a questionaire by a group of women business owners with incomes over $100,000 and a net worth between $1 million and $25 million. Not included at all are women professionals, women who have amassed over $1 million by working in corporations, or women who might have made their money as partners in majority male owned businesses. It is not surprising that the women millionaires in this study have not departed much in their consumption or living habits from their middle class roots. It's impossible to say whether his conclusions are even mildly relevant to women who might have made just as much or more money in other ways, and who may account for a larger number of women millionaires.

There were a few observations in the book that I did find to be interesting enough that I didn't feel like I wasted my time. One observation was about how many of the millionaire women had married a type he called "Marginal Bob". (I call them losers). I have observed this phenomenon scores of times in high achieving women, and it's the first time I've seen it documented. Another was the chapter about women who came from dysfunctional families but who were still quite successful.

To me the book felt like fairly pedestrian (and not very well written) how-to advice cloaked in the pretense of scientific investigation. At least the advice is to be frugal, don't overspend, be supportive of others, pick business opportunities based on types of businesses that actually make money, be persistant, etc. At least the book doesn't pretend there is a simple overnight way to be a millionaire. I would find a meaningful empirical study of successful women to be far more interesting. I would have also preferred if he had been more straightforward about what he was really studying. I picked this book up and bought it off the remainder table, and I'm not surprised it ended up there. It just isn't very good. At least it isn't dispensing bad advice and it does have some interesting nuggets.

55 of 60 people found the following review helpful.
Hopeful, helpful, and riveting book
By Diane
If you're a woman who didn't quite see yourself in The Millionaire Next Door, there's hope. Women are different than male millionaires in several important ways. For example, the typical male millionaire has married once and remains married, but over half of female millionaires have been divorced. Women are also more generous than men.
The book mainly talks about business owners becoming wealthy, but it also talks about alternatives to business ownership. Stanley profiles a star saleswoman, educators (a wealthier group than you realize), and stay-at-home women who act as managers of their "family office". He also discusses parenting your children so they can develop a millionaire mindset. Many situations are presented in this book, so you can probably find something that will apply to you.

As for helpful advice, the author points out cautions women need to consider. Women need to watch out for the "Marginal Bob" worthless first husbands. Women also often provide continued financial support to their grown children and grandchildren. This "economic outpatient care" hurts both parents and children.
I enjoyed reading this book. It was well written and thoroughly researched. I will buy more copies for graduation gifts.

28 of 30 people found the following review helpful.
Very good future ahead of me
By E. Mccarthy
I absolutely loved this book! When I originally read Stanley's Millionare Next Door, I was put off that all the data was regarding men (but that it is still a very good book). I was suprised to stumble on this book and am very glad that I did!

Recently, before reading the book, I made the assumption that for women, money correlates with charity. Look at Susan Sarandan w/ the Heffer program and Oprah w/ her various charity beliefs...Awesome women who know how to give back to the world.

I feel it in my bones that this book is one of the variables in my life to lead me to success. It has opened my eyes and confirmed my assumptions to obtain success. And has also provided me w/ many other aspects and details I found interesting.

This is a definite book to have in your collection if you are serious about obtaining success. Not just monetary success but happiness w/in yourself and the community/world you live in.

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The Passionate Queen

Once upon a time a dragon dared to fall in love with the Queen of Hearts…

Zelena Hermosa wants only one thing, to be free. But for a morphling like her freedom will never be possible. Bought by a witch as a baby, she’s been raised in a household that knows no kindness or love. She’s a broken, dirty child the day she meets her prickly little dragon boy.

Ragoth Nur, heir to the throne of Drakon has just stolen a golden apple from Zeus’s favored orchard. In order to make sure he doesn’t have to face the wrath of the gods (but especially his mom) he runs off to wonderland to enjoy his treat and there bumps into the human girl who will change the course of his life forever.

There’s so much more to the Queen of Heart’s than the stories. So much more than the vindictive woman who shouts, “Off with her heads.” This is the true story of the woman, the legend, and the myth…

• Sales Rank: #36909 in eBooks
• Published on: 2015-08-08
• Released on: 2015-08-08
• Format: Kindle eBook

Most helpful customer reviews

2 of 2 people found the following review helpful.
Fall in love with the queen of hearts
By C.C. Pen
I loved loved loved The passionate queen I have always had a passion for the queen of hearts so this story was truly fascinating to me to find out how she came to be a woman that would sentence so many to beheadings. I must say this is my favorite of the books so far, and I have read them all.
A girl with a fate not her own locked into her position by cruel hands is able to find friendship and love with a magnificent boy that is not what he seems but something far for amazing.
Hearts that are broken cause people to make terrible decisions that lead down roads better left untraveled.
The queen must learn how to open her heart again to the boy that broke it even if it could mean her undoing.
The boy now a man must learn to cherish and guide his queen bring back the loving innocent girl she was when they first fell in love.
A story you will fall in love with and two people that create magic that you can't help but smile at. These two stole my heart from the moment they met.

I was given this book by the author in exchange of an honest review.

2 of 2 people found the following review helpful.
Only in the Dragon's heart will his Queen reside.
By Penny M.
I loved this new book by Ms. Jovee's. The book starts out as others have stated of the queen being a young teen and her first meeting of the young dragon. The story line does bounce around a little bit but it's more of a peek here and there to keep the story moving because this story covers years not just a few weeks. And seeing the characters from the first queen book show up unexpectedly was unexpected but by far was not unwelcomed. I loved how the Dragon had to win back the heart of the Queen and to show her that she could rule and love and be loved. And I personally liked the little snippets that alluded to the other queen books. OK side note first Carrots now Goblin Stew.... Woman you got one freaky and wonderful imagination. Lol!
I received this this book for my honest review.

2 of 2 people found the following review helpful.
Off With their HEADS!!!!!!
By p.n.m.
I adore the red queen!! She's humanity at its best and worst! Her life keeps you intriqued from the beginning to end. Going in I really didn't think that I would like her because let's face it she's the Queen of Hearts! Danika even makes a reference to her in the first books about how bad she is, so I wasn't prepared for the amount of sympathy, heart brake, and pride I had for this character. Jovee did it AGAIN, and this is why I love love love everything she has put out! This is most assurantly a must read for everyone who loves the kingdom's series!!!!!

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[B654.Ebook] Download Electric Power Transmission Systems (2nd Edition), by EATON, Cohen

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Electric Power Transmission Systems (2nd Edition), by EATON, Cohen

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• Sales Rank: #1401173 in Books
• Published on: 1983-05-20
• Ingredients: Example Ingredients
• Format: Facsimile
• Original language: English
• Number of items: 1
• Dimensions: 8.98" h x .87" w x 5.98" l, .0 pounds
• Binding: Paperback
• 432 pages

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0 of 0 people found the following review helpful.
Three Stars
By Joshua Gatlin
Wasn't the correct version but my teacher didn't even use it. Goo read nonetheless.

4 of 4 people found the following review helpful.
One of the best books on the subject.
By J. Colon
Most engineering books provide thorough mathematical details that are intended to provide depth on the subject matter. Often times, the fundamentals are drowned in calculations that may not be of relevance, or perhaps do not add any value to the course, especially if it's intended to be introductory.

This book does a great job in presenting Power Engineering concepts in a clear and concise fashion. I highly recommend this book if you're new to power systems, or if you wish to polish your knowledge of the fundamentals. Definitely a must have!

I haven't found a hardcover print yet, though.

0 of 0 people found the following review helpful.
Book in the picture isn't the book you'll receive
By Ken
The pictured book is the second edition. The book you'll receive is the first edition which is not a huge deal but some key diagrams and an extra chapter are in the 2nd edition that are not in the 1st.

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[M607.Ebook] Fee Download Good Strategy Bad Strategy: The Difference and Why It Matters, by Richard Rumelt

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Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world
 
Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.”

A good strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt’s
nine sources of power—ranging from using leverage to effectively focusing on growth—are eye-opening yet pragmatic tools that can be put to work on Monday morning.

Surprisingly, a good strategy is often unexpected because most organizations don’t have one. Instead, they have “visions,” mistake financial goals for strategy,
and pursue a “dog’s dinner” of conflicting policies and actions.

Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your
own thinking.

Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.

Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

• Sales Rank: #39966 in Books
• Published on: 2011-07-19
• Released on: 2011-07-19
• Format: Deckle Edge
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 1.00" w x 6.40" l, 1.35 pounds
• Binding: Hardcover
• 336 pages

Amazon.com Review
Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world
 
Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.”

A good strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt’s
nine sources of power—ranging from using leverage to effectively focusing on growth—are eye-opening yet pragmatic tools that can be put to work on Monday morning.

Surprisingly, a good strategy is often unexpected because most organizations don’t have one. Instead, they have “visions,” mistake financial goals for strategy,
and pursue a “dog’s dinner” of conflicting policies and actions.

Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your
own thinking.

Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.

Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Amazon Exclusive: Walter Kiechel Reviews Good Strategy Bad Strategy

Walter Kiechel is the author of The Lords of Strategy. Until January 2003, Kiechel served as editorial director of HBP and senior vice president in charge of its publishing division, with responsibility for the Harvard Business Review; HBS Press, the company's book-publishing arm; the newsletter unit (which he helped start in 1996) as well as HBP’s video, reprints, and conference businesses

Considering the source, this is a shocking book. For over 40 years Richard Rumelt has made distinguished contributions to the field of strategy, in his theorizing, teaching, and consulting. Now comes the deponent to tell us that what purports to be strategy at most organizations, not just companies but not-for-profits and governments as well, hardly merits the name. Instead it represents what he calls "bad strategy"--a list of blue-sky goals, perhaps, or a fluff-and-buzzword infected "vision" everybody is supposed to share.

Refreshing stuff this, seeing the corporate emperor revealed not in his imagined suit of armor but rather in something resembling a diaphanous clown suit. Rumelt drives the point home with a simple explanation for why most organizations can't do "good strategy": the real McCoy requires making choices, feeding a few promising beasties while goring the oxen of others at the management table.

But the jeremiad, fun as it is--and it is fun, Rumelt has a good time punching holes in the afflatus of bad strategy--isn't my favorite part of the book. That would be the second section, with the slightly daunting title "Sources of Power." To be useful to a practitioner, a book on strategy needs not only a straightforward framework but also a certain craftiness, a set of ideas that prompt the reader to think "What a neat idea" or "How clever of them." Rumelt has the clear, elegant framework in what he calls the "kernel"--a diagnosis explaining the nature of the challenge, a guiding policy for dealing with it, coherent actions for carrying out the policy.

In "Sources of Power," though, he goes deeper than the merely crafty to identify potential levers of for strategic advantage--proximate objectives, design, and focus, among others--that transcend the purely economic. Repeatedly he demonstrates how to think down through the apparent challenge, with questions and then questions of those questions, to get at what can be the bedrock of a good strategy.

In a final section on thinking like a strategist, we get a sense of what a delight it must be to sit in Rumelt's classroom, or with him on a consulting assignment, as he leads us through the best kind of Socratic dialogue to appreciate the kinds of blinders or mass psychology that can pose the final barriers to our forging clear-eyed strategy.

If you want to make strategy, or be an informed part of the ever-evolving conversation around the subject, you will need to read this book. My bet is that you'll enjoy the experience. --Walter Kiechel

Review
"The most interesting business book of 2011." --Financial Times

“So much that’s said and written about strategy is – from my point of view – complete junk, that I get excited when I hear someone focusing on strategy in a coherent and useful way...A very good book.” --Forbes

“The year’s best and most original addition to the strategy bookshelf." --Strategy+Business

"The whole middle section, about sources of power, is valuable—particularly the explication of the limitations and nuances of competitive advantage.” --Inc

"Clearly written, thoughtful...This book is painful therapy but a necessary read nonetheless." --Washington Times

"Represents the latest thinking in strategy and is peppered with many current real world examples. Good Strategy/Bad Strategy has much to offer and has every chance of becoming a business classic.” --Management Today

"Drawing on a wealth of examples, Rumelt identifies the critical features that distinguish powerful strategies from wimpy ones—and offers a cache of advice on how to build a strategy that is actually worthy of the name.  If you're certain your company is already poised to out-perform its rivals and out-run the future, don't buy this book.  If, on the other hand, you have a sliver of doubt, pick it up pronto!”
--Gary Hamel, co-author of Competing for the Future

“..Brilliant … a milestone in both the theory and practice of strategy. … Vivid examples from the contemporary business world and global history that clearly show how to recognize the good, reject the bad, and make good strategy a living force in your organization.” --John Stopford, Chairman TLP International, Professor Emeritus, London Business School

“… Penetrating insights provide new and powerful ways for leaders to tackle the obstacles they face. The concepts of "the kernel" and "the proximate objective" are blockbusters. This is the new must-have book for everyone who leads an organization in business, government, or in-between.”--Robert A. Eckert, chairman and CEO of Mattel

“…. Richly illustrated and persuasively argued … the playbook for anybody in a leadership position who must think and act strategically. “  --Michael Useem, Professor of Management at  the Wharton School, University of Pennsylvania, and author of The Leadership Moment

 “… Rumelt writes with great verve and pulls no punches as he pinpoints such strategy "sins" as fluff, blue sky objectives, and not facing the problem.”--James Roche, former Secretary of the Air Force and president of Electronic Sensors & Systems, Northrop Grumman.

“This is the first book on strategy I have read that I have found difficult to put down.--John Kay, London Business School

About the Author
RICHARD P. RUMELT is one of the world’s most influential thinkers on strategy and management. The Economist profiled him as one of twenty-five living persons who have had the most influence on management concepts and corporate practice. McKinsey
Quarterly described him as being “strategy’s strategist” and as “a giant in the field of strategy.” Throughout his career he has defined the cutting edge of strategy, initiating the systematic economic study of strategy, developing the idea that companies that focus on core skills perform best, and that superior performance is not a matter of being in the right industry but comes from a firm’s individual excellence. He is one of the founders of the resource-based view of strategy, a perspective that breaks with the market-power tradition, explaining performance in terms of unique specialized resources. Richard Rumelt received his doctoral degree from Harvard Business School, holds the Harry and Elsa Kunin Chair at the UCLA Anderson School of Management, and is a consultant to small firms such as the Samuel Goldwyn Company and giants such as Shell International, as well as to organizations in the educational and not-for-profit worlds.

Most helpful customer reviews

4 of 4 people found the following review helpful.
A Mixed Bag Review
By Heather Sparrow
Rumelt's `Good Strategy Bad Strategy' provides a refreshing, straight-forward take on business strategy basics. Written in an informal tone, the reader can immediately connect with the author. The book demonstrates strategies from large corporations and his personal anecdotes. Rumelt cuts through the common strategy jargon and differentiates real strategy from misguided goal setting. The book follows this pattern, through Chapter 6, at least. Then somewhat unexpectedly, the book turns from `straight-shooting' business strategy to theoretical concepts and meandering stories, leaving the reader wondering, `where exactly this book is headed'.

On the positive side, the book is worth its purchase price for the clarity Rumelt offers on how to create good strategy. He uses the `kernel' method emphasizing the need to identify the structure of a current business challenge, choosing a `guiding policy' for dealing with the challenge, and lastly designing a series of actions or resource allocations in order to implement the `guiding policy'. With his solid advice and focus on action items as the underlying mechanism for effective business strategy, it begs the question in today's market, `how can so many of today's corporations issue strategies that are `fluff' and no action. Rumelt hits the nail on the head with the majority of the examples he uses, one of which, after peeling away the layers of a corporate bank's `strategy' the core message is a bank exists to be a bank. Rumelt uses the bank example to show what strategy is not. Strategy is not a goal setting, is not a budget and is not a laundry list of lofty desirable outcomes. Good strategy is specific and action-oriented.
In the same vein, another positive point for the `Good Strategy Bad Strategy' content is that Rumelt identifies the core element to initiating a good strategy: "discovering the critical factors in a situation" and creating a set of actions to deal with the situation. The emphasis on taking action is a key component of the book. It is often missing in the cultural jargon and `fluff' that other strategic books espouse. In this book, strategy is not disguised as a company's mission and/or values. Additionally, Rumelt highlights that a coherent strategy does not consist of companies with too many objectives; as this ultimately results in a loss of focus.
On the other side of the coin, after Chapter 6 the reader will need to have patience to work through the concepts and examples Rumelt presents. It would be most beneficial if the reader is already well-versed in management strategy and/or has years of on the job experience in order to best apply and thoroughly understand his examples on proximate objectives, chain-link systems and inertia and entropy. The examples come more from his personal consulting experiences and the demonstrative stories are not as direct and to the point as the examples in his first few chapters. The overarching concepts are relevant to strategy, but again unless the reader is well-versed in management strategy the application or replication of these concepts may prove difficult.

Overall, `Good Strategy Bad Strategy' is a recommended read for those interested in business strategy. The no-nonsense approach is refreshing and there are definite `pearls' of strategic wisdom in the book. There are a myriad of examples from history and business cases in which Rumelt's strategic advice draws upon. However, the reader should keep in mind that the later sections of the book are lackluster compared to the first few chapters. With that said, the book should still be given a chance and is worth its investment. All in all, the book is a `mixed bag', but take a chance and see for yourself.

8 of 8 people found the following review helpful.
A Must-Read for All Strategists and Students of Strategy
By Warren Miller
I bought this book soon after it came in mid-2011. I'm just finishing my fourth reading of it. It's a show-stopper. Other reviewers who panned this book either because they think theory has no connection to practice or because they think Richard Rumelt didn't have enough material for a book missed the boat completely. For one thing, as scholar Kurt Lewin said over six decades ago, 'There's nothing quite so practical as good theory.' Good theory doesn't give us the answers. It gives us the questions. And, in my line of work--which is appraising middle market companies and helping them prepare their companies for rapid growth, for much greater profitability, and/or for an ownership transition (sale to either an external or an internal buyer)--more than any other, except for medicine, not asking the right questions can be fatal to a client company's economic health. So we start with good theory.

Good strategy arises from good theory. Rumelt has contributed a plethora of ground-breaking papers to the strategy literature over the past forty years. It began with his Harvard dissertation, 'Strategy, Structure, and Economic Performance', which was later published by the Harvard B-School Press. Even after nearly four decades, it remains the definitive empirical work on diversification, good and bad. An important finding of that book is counterintuitive: that vertical integration (think major oil companies or investor-owned electric utilities) is an uneconomic way to grow. The ignoramuses in economics that masquerade as talking heads on network news programs would have us believe that vertical integration is a true bogeyman. Hogwash. The data don't support that view, not for a minute, and Rumelt blew the whistle on that myth.

His new book is another seminal contribution. He weaves theory and his own considerable consulting experience (both with business and with government) into a coherent and highly readable essay about the formulation of strategy. One of the best--and, I suspect, most underrated--contributions of the book is its enumeration of what makes for 'bad strategy'. Beginning the chapter with that name (p. 32), Rumelt cites four primary contributors, any one of which will do the job:

1. "Fluff. Fluff is a form of gibberish masquerading as strategic concepts or arguments. It uses 'Sunday' words (words that are inflated and unnecessarily abstruse) and apparently esoteric concepts to create the illusion of high-level thinking.

2. "Failure to face the challenge. Bad strategy fails to recognize or define the challenge. When you cannot define the challenge, you cannot evaluate a strategy or improve it." [WDM note: He deals with defining the challenge in Chapter 5, 'The Kernel of Good Strategy.']

3. "Mistaking goals for strategy. Many bad strategies are just statements of desire rather than plans for overcoming obstacles.

4. "Bad strategic objectives. A strategic objective is set by a leader as a means to an end. Strategic objectives are 'bad' when they fail to address critical issues or when they are impracticable."

As other reviewers have noted, the 'new' new thing in this book is the 'strategy kernel'. He defines its three constituent parts as follows:

1. a 'Diagnosis' the defines the nature of the problem;

2. a 'Guiding Policy' for determining whether an idea for dealing with the problem holds water; and

3. 'Coherent Actions' that implement the guiding policy.

My pithy description of the kernel might make it sound trivial. Trust me: it's not. It's deep, mind-bending stuff. We have used it in our practice to reshape my own contribution to the literature, 'Value Maps: Valuation Tools That Unlock Business Wealth' (Wiley, 2010). Rumelt's 'kernel' is now the underlying foundation of each value map we prepare for a client.

But there's more, much more, to Rumelt's book than the kernel. Along the way, he offers up the four components of 'bad strategy': fluff; failing to face the problem; mistaking goals for strategy (take that, Strategic Planners!); and lousy strategic objectives. These may sound like common sense, but they're not. And Rumelt's explication of them is riveting.

He devotes a lengthy chapter to one of the most interesting new aspects in strategy: design thinking. He calls today's master strategist a 'master designer'. He notes that contemporary strategy is not about decision-making. It's about design. He contrasts how Xerox blew its dominance of plain-paper copiers with Paccar's high performance in a low-growth domain. Xerox had plain-paper copiers to itself and then rested on its laurels; I'll bet Coach Jim Harbaugh of the San Francisco 49ers can relate to that. So can Nokia. So can Blackberry (nee Research In Motion). Any coach of a top-rated college football team will attest that it's a lot easier to become #1 than it is to remain #1. The same thing is true in business, only its 'players' aren't on a four-year cycle. (Somehow Rumelt did not mention the serial inability of Xerox to commercialize trailblazing innovations created at its PARC [Palo Alto Research Center] facility: the mouse, the graphical-user interface (the forerunner of Windows), the WYSIWIG text editor, Ethernet networks, and the laser printer. Paccar was lower-profile and just kept on keepin' on, as they say down South. My description doesn't do this chapter justice, so be sure to give it the time and attention it deserves.

The highlight of the last chapter in the book is the 'five intertwined errors in human judgment' that gave us the following disasters: the 2008 financial collapse, the Hindenburg, the Johnstown flood, Katrina, and the BP Gulf oil spill. That commingled quintet comprises:

1. 'engineering overreach' - systems whose defects designers didn't understand until it was too late;

2. the 'smooth-sailing fallacy' - 'the assumption that a lack of recent tremors and storms means there is no risk';

3. 'risk-seeking incentives' - Rumelt notes that the bail-outs of New York City (1975), Continental Illinois Bank (1984), and Long-Term Capital Management (1998) served to encourage people to take huge risks because, if the risks paid off, they got fabulously wealthy, and if they didn't, society stomached the loss. 'Privatize the gain, socialize the loss'. Others would call such policy 'moral hazard';

4. 'social herding' - wherein everyone is doing more or less the same thing, so it seems normal, mutually self-reinforcing, and risk-free. . .until the bottom falls out; and

5. what Rumelt labels 'the inside view' - he cites the fact that talking on one's cell phone while driving multiplies the likelihood of an accident by 5 times, yet drivers do it anyway, secure in the misbegotten belief that those sobering statistics 'don't apply to me because I'm a good driver'.

This is a well-written and powerful book. Each time I've read it, I've learned and spotted insights that I hadn't picked up on before. I think that makes it accurate to say that Richard Rumelt is a man of great wisdom. It just takes some of us a while to pick up on such wisdom because we encounter it so seldom.

27 of 28 people found the following review helpful.
A wealth of practical wisdom
By DonSlive
I am not a strategy specialist. I run a small business and am currently co-chair of a study task force appointed to deal with issues facing our local (UMC) church. Over the years I have looked at a number of books about business planning and strategy and have found interesting things but have always felt that they were written for someone who had to "sound smart" in some meeting or presentation.

I was visiting my brother's house and started reading his copy of Good Strategy/Bad Strategy one evening. I stayed up until 3 a.m. to finish it. There is a wealth of practical wisdom here that is presented without jargon and with a nice garnish of wit.

At first I assumed the "bad strategy" concept would apply to big companies and that I could breeze through it. But, as I got ahold of the argument, I began to see bad strategy all around me. It's there in state government, in the school system, in town planning, at a park where I am a trustee, and, of course, in Washington D.C. This idea has been a real eye-opener to me and I hope that it reaches a wide audience. The benefit is not just to strategy experts, but to ordinary people who need a way of understanding what is right and wrong with the institutions around them.

Even more than the "bad strategy" idea, I found the author's approach invigorating and empowering. Dr. Rumelt doesn't tell you what to do to make a good strategy. Instead, he says that it is the product of insight. In addition, he tells us that a strategy can't be "proven" to be correct. It is simply a good guess ("hypothesis") about what will work. (I sort-of always knew this, but couldn't articulate it in the face of so much expert blather about the best way to plan.) But, he then explains ways of thinking that help generate insight. A strategy is the solution to a problem, he says, so work very hard on defining and understanding the problem. Your insights about strategy will grow with your understanding of the challenge being faced. A strategy is not just about the future, he tells us, which means that we need to set a proximate objective, one that we can focus on getting done now. The proximate objective should be a task, not some performance goal. A good strategy, he explains, concentrates energy where it will have the most effect.

Good Strategy/Bad Strategy has had an immediate effect on our parish study group. I saw that we were building what the book terms a "dog's dinner" strategy and that we needed to focus on a critical "proximate objective." Dr. Rumelt, gives examples, but wisely doesn't tell you much about what your objective should be. Instead, he suggests that the group seek to discover the one thing, the one task, that is doable and which, when accomplished, would make the most difference. No fancy charts or diagrams, just a big WOW!

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[C431.Ebook] Download Ebook Life in an Anishinabe Camp (Native Nations of North America), by Bobbie Kalman

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Helps illuminate the daily lives of the Anishinabe, or 'first people', also known as the Chippewa or Ojibwa. This text describes clan life, different camps for different seasons, how wigwams and other dwellings were built, hunting, clothing, celebrations, and the roles of men and women.

• Sales Rank: #116525 in Books
• Brand: Crabtree Publishing Company
• Published on: 2002-10
• Original language: English
• Number of items: 1
• Dimensions: 10.50" h x 8.25" w x .25" l, .31 pounds
• Binding: Paperback
• 32 pages

Most helpful customer reviews

3 of 3 people found the following review helpful.
good graphics
By David
This is a very useful book, with extensive pictures of Indian camps of the northern US and Canada, favoring Algonkian indians. Anishinabe is the original word for Algonkian, Ojibwa, Chippewa, and other such words. The Tribe of Foxes: The True Inside Story About the Mashantucket Pequot Tribal Nation, and the museum book put out by the Mashantucket Pequot museum, which I can't seem to find on Amazon, are also very useful in this regard. By way, wigwams circulate heat far more effectively than square houses. If you compare the pilgrim houses, in that Massachusetts museum at Plymouth, with the wigwams, the pilgrim houses were at most 10 degrees warmer, F., than outer temperature, in the winter, while Wigwams were a good 30-40 degrees warmer, F., in winter. The Iroquois longhouse became the Quonset Hut, of WW II fame, which is an Iroquois longhouse built of metal, sometimes on a concrete foundation.

2 of 2 people found the following review helpful.
great
By Evelyn06011961
Very good book on the Chippewa indians, gives good information, pictures and storys. Recommend for children, was in excellent condition

1 of 1 people found the following review helpful.
Great Non-Fiction Complement
By Simone Simon
We used this book in the classroom to teach background knowledge of the Ojibwe culture in preparation for reading The Birchbark House. Even though it's below grade level as a book to be read through, it's a great tool to use in sections or pieces because it's engaging and visual.

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[G207.Ebook] Ebook Download High Visibility: Transforming Your Personal and Professional Brand, by Irving Rein, Philip Kotler, Michael Hamlin, Martin Stoller

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The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post

Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

• Sales Rank: #1287349 in Books
• Published on: 2006-01-05
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x 1.26" w x 6.20" l, 1.50 pounds
• Binding: Hardcover
• 240 pages

Review
"High Visibility brilliantly captures the how, why, and what of the celebrity-building process." -- Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology." -- Peter Carlson, Washington Post

From the Back Cover

Since the first edition of this groundbreaking book, high visibility has become a world-wide phenomenon. No longer limited to the entertainment sector, visibility seeking--the process of creating and managing one's public persona--has expanded to the business and professional world. World-renowned communications and marketing experts Irving Rein and Philip Kotler were the first to establish high visibility marketing and communication as a sophisticated industry, presenting new insights into achieving fame. Now, in this highly anticipated new edition, Rein, Kotler, and coauthors Michael Hamlin and Martin Stoller show you how you can utilize visibility to reap rich benefits and maximize your success no matter what profession you are in.

High Visibility unlocks the mysterious enigma of visibility and explains how this industry has evolved to help you achieve personal brand distinction in your professional life. You'll discover how people are seeking to become brands, how the current culture and trends have affected brand building, and the problems and solutions for attaining personal and professional brand recognition.

Based on hundreds of examples and case studies of personal and professional brands from all walks of life--from Donald Trump to Oprah Winfrey to the high-profile executive--High Visibility reveals the sophisticated marketing techniques used to become a recognized brand. This timely new edition also

• Updates the critical section on transformation--brand generation, testing, refinement, realization, distribution, and sustaining--to reflect the current marketplace
• Reflects the different motivations and needs of those seeking high visibility
• Integrates new technology and use of the Web in visibility seeking
• Introduces the strategies used by successful professionals to sustain high visibility over the long term

Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!

This revised and updated edition features:

• Ways to redefine your image, grow a business, promote a platform, and create new opportunities with personal and professional branding
• Transformation techniques that can shape your personality and brand--updated to reflect the current marketplace
• Ways to use new technologies and the Web to enhance your brand
• New examples of personal brands from Donald Trump, Martha Stewart, Dr. Phil, Oprah Winfrey, and Warren Buffett

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post

About the Author

Irving Rein is a professor of communication studies at Northwestern University. He is an internationally known expert on public communication and popular culture and a consultant to highly visible individuals and corporations.

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He is one of the world's foremost marketing experts and the author of Marketing Management, the most widely used marketing book in graduate business schools worldwide.

Michael Hamlin is the managing director of TeamAsia, a strategic marketing communications consulting firm. He is an international corporate and personal brand consultant and is based in Asia.

Martin Stoller was a clinical professor of organizational behavior at Northwestern University's Kellogg School of Management. He consulted internationally with corpora-tions on persuasion and visibility issues.

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5 of 5 people found the following review helpful.
High Visibility Can Help You Win the Star System
By Peter Cohan
Hollywood's star system pervades global culture. While there are tens of thousands of aspiring actresses in film capitals around the world, only Reese Witherspoon can command $18 million a picture. Whether you sell real estate, defend criminals, lift faces, opine on the economy, or consult to managers, you are among millions of others aspiring to reach the peak of your profession. And why not? In these and many other endeavors, the top fraction of 1% receive a disproportionate share of the rewards.

The Third Edition of High Visibility can help you win this star system. Having just completed reading the book, there were four sections that particularly caught my attention:

* Chapter 4's Visibility Hierarchy introduced a compelling way to chart an individual's visibility on a two dimensional scale mapping visibility duration (from a day to forever) against visibility reach (from global to international). I found this a useful way to assess one's position in the hierarchy and to consider one's future.

* Chapter 5's 22 Major Storylines highlighted popular media story concepts such as "success/failure/success" or "the big break" illustrating them with individuals who fit these storylines. This list struck me as a very useful way to brainstorm story ideas for editors and writers.

* Chapter 6's four basic charisma strategies fascinated me. Detailing approaches such as "The Impressive Stranger" or "Charisma Through Audience Mastery" I was struck by the example of how Scarlett Johansson's performance in Lost in Translation helped her emerge from the pack.

* Chapter 11's Visibility Life Cycles presented seven standard patterns of visibility which reinforced to me the evanescent nature of fame -- highlighting the need to adapt effectively in order to maintain visibility.

While I was flattered that Chapter 6 began by recounting how I've tried to generate visibility over the years, I found the concepts and anecdotes presented here offered me new and thought-provoking insights.

If you're aspiring to reach the top of your profession, High Visibility is a must read.

4 of 4 people found the following review helpful.
How to achieve it and then sustain it
By Robert Morris
NOTE: The remarks which follow discuss the updated third edition of a book first published in 1987 and then revised ten years later. Be aware of the fact that several of the other are of earlier editions.

As the authors explain in their Preface, "In High Visibility, we address the growth of visibility seeking and the contribution of visibility and strong personal brands to competitiveness and opportunity generation in a systematic format....Central to the book's foundation is the concept of [begin italics] transformation [end italics], the process that aspirants typically undergo to become personal and professional brands. We take the reader through all the stages of the transformation process, including brand generation, testing, refinement, realization, distribution, and sustaining." Here are some of the questions to which the authors respond brilliantly:

1. How to break through a cluttered, fragmented, and global marketplace?

2. When doing so, how to manage and balance the demands of the private-public self?

3. How to prioritize public and private goals and aspirations?

4. How to achieve visibility more cost-effectively?

5. How to formulate an appropriate high visibility strategy?

6. How to integrate technological decisions with that strategy?

7. How to inventory your talent threshold and, when doing so, be realistic?

I greatly appreciate the authors' provision of all manner of reader-friendly sections and devices which both summarize key points and facilitate convenient review later of those. For example, Figure 3-7 (page 46), which illustrates the "Structure of the Visibility Industry"; a boxed check-list (page 75) which identifies and then briefly explains the reasons why intensive transformation and image-building activity, while accelerating in all sectors, are doing so at different rates; another boxed check-list (page 146) which identifies and then briefly explains five focal areas of the cultural environment that are especially important to monitor; and finally, for present purposes, a brief but revealing review (page 287) of the publicist's ten most major functions.

Near the end of their book, the authors discuss business executive Ed Brill and wellness doctor Steven Lamm who have successfully adapted to the new visibility environment by combining their talents with visibility practices and principles. Others who also aspire to do so must focus on two critical issues: "First, no matter how the competitive environment changes, aspirants must pay close attention to the fundamentals of high visibility marketing as they are the centerpieces of any plan. Second, aspirants must be aware of the future challenges that impact the process of attaining visibility and be prepared for powerful responses." The authors then suggest five key principles to guide and inform such initiatives.

For several reasons, this third revised edition of High Visibility is far superior to earlier editions. First and obviously, the authors have the substantial advantage of perspective on what has happened (and not happened) during the last 19 years as more and more people have absorbed, digested, and then applied the core concepts provided in the first edition. Also, as a result, the authors have much more material to work with as the number of opportunities and venues to establish high visibility has so rapidly increased. Finally, the authors have taken full advantage of their opportunity to revise, refine, and develop those core concepts in much greater depth, using current or recent examples previously not available.

High Visibility is a brilliant achievement.

4 of 4 people found the following review helpful.
High Visibility In The Making .....For Novice PR Persons
By M. Bennett
"High Visibility" sheds light in to the sometimes opaque world of publicists and celebrity marketing. Case studies from many different people from all walks of life (atheletes to porn stars)who sought to be in the lime-light are examined throught this book. Why are certain personalities still being sought after since 20 years while others fade away from our memories after only one week? There are many answers but not detailed enough.
I found the most interesting part to be "The Technique of Transformation". Here the authors discuss and show different examples of how a "dying star" made a comeback by redefining their personality and what they represent. Some people are forced to change after a scandle or a peak in performance and must exploit the media in order to thrust their client back on center stage. How the publicist propaganda machine works to take advantage of both print and visual media is explained but I feel it should have been much more detailed. They stopped right when it was becoming very interesting. Then again, maybe this was part of the marketing plan to create more demand for the "High Visibility II".... just joking.
It is a book that all marketing people should read as almost all of the concepts from marketing personalities can be transfered to all products in any industry.

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